Marketing Services Built for the IT Channel
We do not recycle B2C playbooks. Every service, every campaign, every deliverable is engineered for MSPs, MSSPs, VARs, and IT solutions providers.
Social Media Management
Your MSP needs to show up where your buyers scroll. We create and manage strategic social content across LinkedIn, Facebook, and Instagram, including statics, carousels, and short-form videos. Every post is aligned to your brand voice, mapped to your content calendar, and built to generate engagement from the IT decision-makers you want to reach.
Included across all packages. Volume scales with your tier.
Email Campaigns
Email is still the highest-ROI channel in B2B, and we treat it that way. We build targeted campaigns in GoHighLevel with segmented lists, A/B subject line testing, and trigger-based follow-ups. Whether you need a monthly newsletter, a product launch sequence, or a re-engagement drip, we write the copy, build the workflow, and monitor the metrics.
Included across all packages. Volume scales with your tier.
SEO & Blog Content
Your competitors are ranking for keywords your buyers search every day. We fix that. Our SEO workflow includes keyword research via SEMRush, competitive gap analysis, on-page optimization, and fully researched long-form blogs published directly to your site. Every blog is built to rank, not just to fill a content calendar.
Included in Hound, Shepherd, and Alpha packages.
Branding & Design
First impressions in the MSP space happen on your website and social profiles. We create brand kits that include logo design, color palettes, typography systems, mood boards, and social banners. Everything is documented and delivered in a reusable brand kit so your visuals stay consistent across every touchpoint.
One-time setup included in onboarding. Additional brand work available on request.
Analytics & Performance Reporting
You cannot optimize what you do not measure. We extract and consolidate data from GoHighLevel, Meta Business Suite, LinkedIn Analytics, Google Analytics 4, SEMRush, and Microsoft Clarity into structured monthly reports. Each report includes trend analysis, month-over-month comparisons, and plain-language recommendations for what to do next.
Included across all packages. Depth scales with your tier.
Website & Chatbot Setup
Your website is either generating leads or losing them. We build conversion-focused websites and configure AI-powered chatbots through GoHighLevel (Michael AI) that capture visitor information, qualify leads, route inquiries, and book appointments while your team is offline.
Scoped separately. Contact us for a custom quote.
Pick Your Pack
Every package is built for MSPs. No fluff, no filler, no cookie-cutter templates.
SCOUT
For MSPs building their first real marketing foundation.
You know you need a digital presence, but you do not have the bandwidth to build one. Scout gives you a consistent, professional starting point with weekly social content and a clear brand baseline.
What is included:
- Monthly content calendar deck
- Brand presence setup (profile optimization across platforms)
- Monthly analytics snapshot (key metrics summary)
- 1 email campaign per month1 social post per week
Best for: MSPs under 25 employees, founder-led, just getting started with marketing.
HOUND
For MSPs ready to show up consistently and start building pipeline.
You have outgrown the “post when we remember” stage. Hound adds email campaigns and blog content to your social presence, giving you a multi-channel marketing engine that works week over week.
What is included:
- 2 social media posts per week
- 2 email campaigns per month (full build in Retriever)
- 1 SEO blog every 2 months (researched, written, published)
- Monthly content calendar deck
- Monthly analytics report
Best for: Growth-stage MSPs (25-75 employees) with a sales team that needs marketing air cover.
SHEPHERD
(Most Popular)
For MSPs scaling their marketing with content volume and multi-channel reach.
This is where marketing starts compounding. Shepherd delivers five posts a week, bi-monthly email campaigns, regular blog content, and a full SEO keyword strategy. Your brand shows up daily, your pipeline gets fed weekly, and your analytics tell the full story.
What is included:
- 5 social media posts per week
- 3 email campaigns per month
- 1 SEO blog per month
- SEO keyword strategy and tracking
- Monthly content calendar deck
- Full analytics report with insights and recommendations
- Dedicated account contact
Best for: Scaling MSPs (50-150 employees) investing seriously in inbound growth.
ALPHA
For MSPs that want the full-stack: daily content, aggressive SEO, and campaign optimization.
Alpha is the everything package. Daily social content. Weekly email touches. Four blogs a month for SEO dominance. Advanced keyword tracking. Comprehensive analytics with month-over-month trend analysis. And priority support when you need answers fast.
What is included:
- 7 social media posts per week (daily)
- 4 email campaigns per month
- 2 SEO blogs per month
- Advanced SEO and keyword tracking
- Monthly content calendar deck
- Comprehensive analytics with MoM comparison and strategic recommendations
- Priority support (faster response times, direct Teams access)
- Dedicated account contact
Best for: Scaled MSPs (100+ employees) or MSPs with aggressive growth mandates and investor timelines.
Package Comparison Table
|
Feature |
Scout |
Hound |
Shepherd |
Alpha |
|---|---|---|---|---|
|
Social posts/week |
1 |
2 |
5 |
7 (daily) |
|
Email campaigns/mo |
1 |
2 |
3 |
4 |
|
SEO blogs/mo |
N/A |
1 every 2 months |
1 every month |
2 every month |
|
SEO keyword strategy |
N/A |
N/A |
Yes |
Advanced |
|
Content calendar |
Yes |
Yes |
Yes |
Yes |
|
Analytics report |
Snapshot |
Standard |
Full + insights |
Comprehensive + MoM |
|
Brand setup |
Yes |
Yes |
Yes |
Yes |
|
Priority support |
N/A |
N/A |
N/A |
Yes |
|
Dedicated contact |
Yes |
Yes |
Yes |
Yes |
Need Something Extra?
Every MSP is different. If your needs go beyond the packages above, we offer standalone services on a project or retainer basis.
- Website design and development (scoped per project)
- AI chatbot setup and configuration (Retriever / Michael AI)
- Logo and full brand kit creation
- Video editing (short-form reels and long-form content)
- Paid ads management (Google Ads, Meta Ads, LinkedIn Ads)
- One-time brand audit and SWOT analysis